Turkish companies e-reaching out to MENA region

Even though Turkey is a latecomer to e-commerce, Covid-19 lockdowns reinvigorated interest in on-line shopping and e-commerce of BtoB fashion, with many large firms deciding to keep their employees at home. Turkish shopping sites have reported record revenue growth thanks to sporadic lockdowns and the lingering fear of public shopping causing infections.  Bolstered by revenues from recent months Turkish e-commerce consortia  have announced plans to increase its export market share in the Middle East and North Africa.  Currently, 25% of Turkey’s export go to MENA, which may increase rapidly if Turkey’s neighbors can warm up top e-shopping.  With Covid cases still rising sharply in Iran, Iraq and many Arab nations, they may have to

According to Ecommerce News, Turkey will form a virtual committee to promote and help ecommerce companies online. Therefore, the Turkish E-commerce Association has announced it will collaborate with the Dubai Chamber of Commerce to form the aforementioned committee.  This initiation will bring together businesses from Turkey with stakeholders in the ecommerce sector from Gulf Cooperation Council states and North African countries.

Moreover, 23 Turkish ecommerce companies – including home appliance brands, non-electronic retail group Boyner, jewelry store So Chic, and glassware retailer Paşabahçe – will join ecommerce giants from the MENA region, such as Noon, Jumia, Carrefour, Jeeblee, Danube, and Lulu.

Besides, the MENA region has been a target market for Turkish exports for quite some time now because of the region’s logistical and cultural proximity. The export from Turkey to regional states was worth 30 billion euros last year, which is a 7.1% increase compared to the situation one year before.

Furthermore, the ecommerce association will follow the same model as used with this virtual committee to form collaborations with regional ecommerce players in Southeast Asia, China, India, the United Kingdom, Eastern Europe, and Latin America, Ecommerce News reported.

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Published By: Atilla Yeşilada

GlobalSource Partners’ Turkey Country Analyst Atilla Yesilada is the country’s leading political analyst and commentator. He is known throughout the finance and political science world for his thorough and outspoken coverage of Turkey’s political and financial developments. In addition to his extensive writing schedule, he is often called upon to provide his political expertise on major radio and television channels. Based in Istanbul, Atilla is co-founder of the information platform Istanbul Analytics and is one of GlobalSource’s local partners in Turkey. In addition to his consulting work and speaking engagements throughout the US, Europe and the Middle East, he writes regular columns for Turkey’s leading financial websites VATAN and www.paraanaliz.com and has contributed to the financial daily Referans and the liberal daily Radikal.