Uber Buys 85% of Trendyol Go for $700M to Launch Uber Eats in Turkey

Uber is making a bold move into Turkey’s booming food and grocery delivery market by acquiring an 85% controlling stake in Trendyol Go, the delivery branch of Istanbul-based e-commerce giant Trendyol Group. The deal, valued at $700 million in cash, marks Uber’s entry into the Turkish delivery space, where it previously only operated its ride-hailing service.

This acquisition gives Uber Eats an immediate foothold in a competitive but fast-growing market. Trendyol Go, backed by Chinese e-commerce leader Alibaba, processed over 200 million orders in 2024 and reached $2 billion in gross bookings, a 50% increase from the previous year. The platform supports a vast network of over 90,000 restaurants and 19,000 delivery couriers across Turkey.

The timing of the acquisition is notable. It was announced just ahead of Uber’s Q1 earnings release, amid growing concerns about slowing global consumer spending in 2025, partly due to new tariff policies under U.S. President Trump. The move comes shortly after Uber stepped back from a $950 million bid for Foodpanda’s Taiwan operations, suggesting a recalibration of its international expansion strategy.

Uber also continues to invest in autonomous delivery and transport technologies, frequently announcing self-driving vehicle partnerships across its ride-hail, freight, and delivery operations. The integration of Trendyol Go will allow Turkish users to keep using the current app, while Uber plans to gradually introduce features from Uber Eats to enhance the experience.

The acquisition is set to finalize in the second half of 2025, further solidifying Uber’s global ambitions in last-mile delivery.

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