Türkiye’s E-Commerce Sector Hits TL 3.16 Trillion, Grows Over 60% in 2024
ecommerce
Türkiye’s e-commerce sector recorded a massive surge of over 60% in 2024, reaching a total transaction volume of TL 3.16 trillion, Trade Minister Ömer Bolat announced during the release of the “Overview of e-Commerce in Türkiye” report in Ankara. The rise underscores e-commerce’s growing impact on Türkiye’s economy, as the sector now makes up 6.5% of the national GDP.
In dollar terms, the e-commerce volume rose 15% to hit $90 billion, while retail e-commerce alone accounted for about $17 billion, Bolat noted. Retail transactions, totaling TL 1.62 trillion, grew by 63.7% year-over-year, demonstrating a major shift in consumer habits toward online shopping platforms.
Digital Shift Accelerated by Pandemic, Foreign Investment Rises
Minister Bolat highlighted that Türkiye’s total e-commerce volume has grown 3.7 times since 2019, when it stood at just $24 billion. This expansion has been accelerated by the digital transformation following the COVID-19 pandemic, along with increased global investment in Türkiye’s online retail landscape.
In 2024 alone, Turkish e-commerce companies processed 5.91 billion transactions, of which 1.85 billion were retail-related. The minister emphasized that e-commerce now comprises nearly 20% of Türkiye’s total trade volume, making it a cornerstone of the national economy.
E-Exports and Regulatory Infrastructure Expanding
While domestic growth has been strong, Türkiye is also pushing into international digital markets. E-exports now represent 2.9% of total exports, equivalent to $8 billion annually, with a goal to increase this to 10% by 2030, Bolat said.
To support this expansion, the government has introduced regulatory frameworks such as the Electronic Commerce Information System (ETBIS), which consolidates data and ensures policy oversight in the digital commerce space.
Young Entrepreneurs and Women Drive E-Commerce Accessibility
The number of e-commerce businesses surpassed 600,000 in 2024, a jump from 549,000 the previous year. Bolat shared that 78.6% are sole proprietorships, highlighting the ease of entry into digital entrepreneurship.
Notably, 27% of these businesses are owned by women. The average age of female entrepreneurs falls between 30–34, while male owners are typically aged 35–39. Bolat emphasized that these statistics show younger generations are leading Türkiye’s digital transformation.