Turkey’s Rising Boycott Movement Poses New Challenges—and Opportunities—for Brands

Recent weeks have seen boycott movements surge across Turkey, especially following the April 2 student-led call for a consumption halt. While government officials have warned of potential damage to domestic producers, a new report by independent research firm AGS Global sheds light on the underlying motives, risks, and long-term effects of these boycotts.

Political Stance is the Top Boycott Trigger

The study, based on a nationally representative sample—46.8% of whom are Gen Z participants—reveals that the primary reason for boycotting a brand is its political stance, cited by 72.3% of respondents. Other reasons include:

• Poor product or service quality (9.2%)

• Influence of social media campaigns (5%)

Notably, 58.9% of respondents believe boycotts are effective, with many emphasizing that local Turkish brands are more vulnerable to such actions than global ones.

Public Support for Israel Boycott Remains Strong

The report also found high levels of public backing for boycotting Israel-supporting brands.

• 50.4% of respondents support a total boycott

• 29.1% expressed partial support

This shows that Turkish consumers draw a clear distinction between global and local brands when it comes to geopolitical issues.

Concerns Mount Over Economic Impact on Local Brands

While boycotts are seen as a legitimate form of public expression, 44.7% of participants support them as a way for citizens to voice dissatisfaction. However, 34.8% expressed concern that Turkish-owned brands may suffer financially as a result.

Some warn that boycotts targeting local producers and retailers could result in significant revenue losses, particularly for small and medium-sized enterprises (SMEs) already operating on thin margins.

Long-Term Brand Risks Highlighted by Consumers

According to the study:

• 52% believe that managing boycotts requires strong crisis communication

• 33% think boycotts are inherently damaging to brand reputation

With 59% of respondents expecting boycott campaigns to increase in the future, brands are urged to rethink their long-term strategies, especially in regard to reputation, ethics, and public trust.

Managing a Boycott Crisis: Key Recommendations

AGS Global CEO Ahmet Güler emphasized the need for transparent and values-based communication when responding to boycotts.

“Brands must go beyond price and product—today’s consumers demand alignment on social responsibility, ethics, and shared values,” Güler said.

He stressed that during periods of crisis, brands must act with:

• Proactive messaging

• Authentic transparency

• Genuine efforts to rebuild trust

Turning Crisis Into Opportunity: A Brand Identity Reset

Boycotts may be seen as short-term disruptions, but Güler argues they can become strategic opportunities when properly managed.

“Brands that take the right steps during boycott crises can emerge stronger, with deeper consumer loyalty and a more resilient brand identity,” he concluded.