Titan Cement Bets Big on Low-Carbon Growth with Strategic Turkey Acquisition

Titan Cement is strengthening its footprint in Türkiye with a major acquisition aimed at boosting earnings while accelerating its low-carbon transition. According to the company’s official announcement, the purchase is expected to be finalized in the first quarter of 2026, marking another milestone in Titan’s long-term regional expansion strategy.

The company projects that Traçim will add more than $140 million in annual revenue and over $50 million in EBITDA to Titan’s consolidated results. Management also expects the transaction to positively impact earnings per share, underscoring the deal’s financial appeal. Traçim’s production facility in Kırklareli, with an annual capacity of approximately 2.5 million tons, is a key operational asset within Titan’s Eastern Mediterranean portfolio.

Seventeen Years of Expansion in Türkiye

Titan’s journey in Türkiye began in 2008, when the Greek cement producer acquired 50% of Adoçim, laying the foundation for a long-standing presence in the country. Today, Titan operates a diversified network comprising two grinding plants and one integrated cement plant in Tokat, Marmara Ereğlisi, and Antalya. Over the past decade, the company has steadily expanded these operations, viewing Türkiye as both a high-growth construction market and a strategic hub for regional exports.

In recent years, Titan has increasingly aligned its investments in Türkiye with its low-carbon cement strategy. The company sees the country not only as a production base, but also as a source of critical raw materials required to scale environmentally friendly cement products.

Securing Raw Materials for Low-Carbon Cement

A cornerstone of this strategy was Titan Cement’s acquisition of the Vezirhan Pozzolana Quarry in Bilecik. The quarry provides pozzolanic materials that are essential for producing low-carbon and blended cements, which reduce clinker usage and, by extension, carbon emissions. By securing long-term access to this resource, Titan aims to double its sales of environmentally friendly products over the coming years.

The company highlighted that this move ensures supply security while also improving cost efficiency and sustainability performance. Pozzolana, widely used in low-emission cement formulations, is increasingly seen as a critical input as global construction shifts toward greener materials.

Parallel Moves in Greece

Titan’s sustainability-driven acquisitions are not limited to Türkiye. In Greece, the company has taken similar steps by acquiring perlite and pozzolan quarries on Yalı Island from Ageas Perlites. These assets further strengthen Titan’s access to alternative raw materials that support its decarbonization roadmap.

By mirroring its strategy across different geographies, Titan is building a more resilient, environmentally aligned supply chain, reducing its dependence on traditional clinker-heavy inputs.

2030 Climate Targets Take Center Stage

Titan’s Eastern Mediterranean Regional Director, Christos Panagopoulos, emphasized that both the Turkish and Greek acquisitions are integral to the company’s climate ambitions. He stated that Titan aims to reduce carbon emissions by 35% by 2030 and increase the share of eco-friendly products to over 50% of its total portfolio.

Panagopoulos also underlined the strategic importance of the Vezirhan Quarry, noting its strong reserve capacity and its access to ports and railway connections, which will support Titan’s global distribution network. These logistical advantages are expected to enhance export capabilities while keeping transportation emissions under control.

A Century-Old Industrial Powerhouse

Founded in 1902 by Nikolaos Kanellopoulos, Titan Cement has played a defining role in Greece’s industrial history. The company opened the country’s first cement factory in Elefsina, began exporting in the 1920s, and by the 1980s had become Greece’s second-largest export-oriented industrial group.

Today, Titan operates across 11 countries, including Türkiye, the United States, France, the United Kingdom, Italy, Bulgaria, Egypt, Serbia, Albania, and North Macedonia. With €1.5 billion in annual revenue and a workforce of over 6,500 employees, Titan is a global cement producer navigating one of the construction industry’s most critical transitions: the shift toward low-carbon, sustainable building materials.

As the Traçim acquisition moves toward completion in 2026, Titan Cement’s strategy reflects a clear message to investors and markets alike: growth and sustainability are no longer separate paths, but mutually reinforcing pillars of its future.