Tesla Leads Türkiye’s EV Boom as Electrified Cars Surpass 50% of Sales in June

Türkiye’s automotive market underwent a historic shift in June 2025, as electrified vehicles — fully electric and hybrid — accounted for 51.41% of total monthly sales, marking the first time these models claimed over half of the market. According to data from the Automotive Distributors and Mobility Association (ODMD), total vehicle sales reached 93,676 units, with electric vehicles (EVs) alone comprising 27.38%, an all-time high.

Tesla Model Y Takes the Crown

At the forefront of this electrification wave was the Tesla Model Y, which sold 7,235 units, becoming not just the best-selling EV, but the top-selling model overall in June. It was followed by Volkswagen T-Roc (5,037 units) and BYD Seal U PHEV (4,382 units). The Togg T10X, Türkiye’s flagship local EV, held strong with 3,098 units, ranking seventh in the general list and second among fully electric vehicles.

New Brands, New Leaders in Market Rankings

Renault led the June brand rankings with 9,258 units, followed closely by Volkswagen (8,418) and Tesla (7,235). BYD continued its rise, securing fourth with 6,857 units, reinforcing the growing presence of Chinese manufacturers in the Turkish market.

From January to June, total vehicle sales hit 607,379 units, with Renault, Toyota, and Volkswagen maintaining leadership positions. Tesla’s sudden jump in June disrupted long-standing dominance, signaling a shift in consumer preferences.

SUVs Continue to Reign

SUVs made up a staggering 67.43% of June’s sales—that’s over 63,000 units out of the monthly total. This continues a growing trend where two out of every three cars sold in Türkiye are SUVs. From January to June, SUVs comprised 62.76% of the market. Leading the SUV pack in June was once again the Tesla Model Y, with BYD Seal U PHEV, Volkswagen T-Roc, and Togg T10X rounding out the top.

EV and Hybrid Market Sees Record Growth

June saw 25,646 EVs sold, while hybrids reached 22,506 units, combining to 48,152 electrified vehicles. The BYD Seal U PHEV topped hybrid sales at 3,496 units, ahead of Toyota C-HR (1,564) and Nissan Qashqai (1,500). From January to June, EVs captured 17.41% and hybrids 26.98%, with the BYD Seal U dominating the hybrid segment year-to-date at 15,100 units.

Locally Produced Models Hold Their Ground

Local production remained robust, with Renault Clio HB topping domestic sales in June at 3,928 units, followed by Fiat Egea Sedan (3,514) and Renault Megane Sedan (3,212). Togg T10X, Türkiye’s electric SUV, remained a major player with 3,098 units, and the Fiat Egea Cross closed the top five. Overall, local models made up 24.12% of June sales.

Premium Segment: BMW X1 and Mercedes-Benz Lead

In the premium market, SUVs again led the way. The BMW X1 was June’s top-selling premium model with 881 units, trailed by the Jaecoo 7 (802) and MINI Countryman (777). Mercedes-Benz topped the premium brand rankings for June with 2,658 sales, ahead of BMW and Audi.

For the first half of the year, BMW retained its crown with 16,612 units, while Mercedes-Benz and Audi followed with 14,582 and 11,419, respectively. The total premium segment reached 68,827 units.

A Market Transformed by Electrification and SUVs

June 2025 signaled a definitive turning point in Türkiye’s automotive landscape. With more than half of all vehicles sold now electrified and SUVs dominating every major category—from mass market to premium—consumers are clearly embracing new mobility trends, and manufacturers are responding with more EV options and SUV variants than ever before.