Sabancı Holding Considers Selling Teknosa, Foreign Buyers Line Up

Sabancı Holding has begun evaluating sale options for Teknosa, the electronics retail chain it founded in 2000 and still controls with a 50.03% stake. The move marks a potential strategic exit from one of Türkiye’s most recognizable technology retail brands, as the holding continues to realign its portfolio toward higher-margin sectors.

According to sources cited by Reuters and Ekonomim, Sabancı has appointed investment bank Pragma to oversee the process and assess potential buyers. Known for its involvement in major Turkish corporate acquisitions, Pragma is already fielding multiple offers from both domestic and international investors.

Interest from Russia, Kazakhstan, and Türkiye

Among the early suitors is Kaspi.kz, the Kazakhstan-based fintech and e-commerce giant that acquired Hepsiburada for $1.1 billion earlier this year. Reports suggest that Kaspi.kz has requested detailed information on Teknosa’s financials and sale terms, signaling serious intent.
In addition to Kazakhstan, Russian and Turkish investors are also reportedly preparing bids, reflecting continued foreign appetite for Türkiye’s growing consumer electronics and e-commerce markets despite macroeconomic volatility.

Restructuring and Digital Transformation at Teknosa

Founded in 2000 and publicly listed on the Borsa İstanbul since 2012, Teknosa operates 175 stores across Türkiye. In recent years, the company has shifted its focus toward e-commerce and omnichannel retail, closing several physical outlets to optimize costs and adapt to digital trends.

While Teknosa has struggled with low net profit margins, its return on equity remains relatively high compared to other retail peers, making it an attractive acquisition target for buyers seeking an established brand with strong market penetration.

Strategic Shift at Sabancı: From Retail to Core Businesses

The potential sale aligns with Sabancı Holding’s broader portfolio restructuring strategy, discussed during a meeting with analysts on October 3. In that session, company executives indicated that subsidiaries with low profitability or limited growth prospects might be divested.
According to reports, Carrefoursa and Teknosa were highlighted as the first candidates for possible exit, as the group pivots toward its core sectors — energy, banking, and financial services.

Industry analysts note that selling Teknosa could free up capital for Sabancı’s renewable energy and technology investments, including the anticipated IPO of Enerjisa Üretim when market conditions improve.

A Turning Point for Türkiye’s Tech Retail Landscape

If finalized, the sale of Teknosa would mark one of the most significant retail acquisitions in Türkiye’s recent history, reshaping the country’s electronics and e-commerce sector. With rising foreign investor interest and Sabancı’s strategic retreat from low-margin retail, the coming months could see a major ownership shift in one of Türkiye’s most familiar tech brands.