Online Travel Giant’s Sale Sparks Market Excitement

One of Türkiye’s leading online travel platforms, Tatilsepeti.com, is reportedly up for sale — and the buyer could be Tera Yatırım Teknoloji Holding, one of the fastest-growing investment groups on Borsa İstanbul. The holding, whose market value has surged over 270% in the last three months to exceed $1.3 billion, announced that it has entered negotiations to acquire Tatilsepeti’s parent company, DLT Turizm ve Ticaret A.Ş.

Official Filing Confirms Ongoing Talks

In a statement to the Public Disclosure Platform (KAP), Tera Yatırım confirmed that discussions are underway as part of its strategy to expand and diversify across tourism and technology sectors. The statement read:

“In line with our company’s growth strategy and diversification goals across tourism and technology, we have initiated negotiations with the current shareholders of DLT Turizm ve Ticaret A.Ş. (Tatilsepeti) for the acquisition of their shares. The necessary procedures, including notification to the Competition Authority, are expected to be completed as soon as possible.”

The move positions Tera Yatırım to enter the booming online travel and hospitality market, a segment that has witnessed robust post-pandemic recovery and digital transformation.

From Uludağ Tours to a National Brand

Founded on the entrepreneurial spirit of three Galatasaray High School students — Kaan Karayal, Suat Gücel, and Nedim Paltura — in 1996, Tatilsepeti’s origins trace back to organizing ski tours to Uludağ, one of Türkiye’s most popular winter destinations. Their motto, “We can do it better,” soon evolved into a business model that revolutionized the local tourism scene.

By 2002, the team established DLT Turizm ve Ticaret A.Ş., launching Tatilsepeti.com two years later. The platform quickly became one of Türkiye’s most visited online travel portals, offering hotel reservations, package tours, and holiday deals nationwide.

A Market Leader in Digital Tourism

By 2006, Tatilsepeti had secured a leadership position in the Turkish online tourism market, leveraging its early adoption of e-commerce and customer-centric design. The company expanded its services in 2010, adding international hotel bookings and flight ticket sales, thus entering the global travel segment. That same year, it won “People’s Favorite Travel Website” at the Altın Örümcek Web Awards, solidifying its reputation as a pioneer in digital travel solutions.

Today, Tatilsepeti remains a cornerstone of Türkiye’s travel-tech ecosystem, competing with major domestic and international platforms. Its established brand recognition and extensive partner network make it a valuable strategic acquisition target for Tera Yatırım, which has been actively diversifying beyond traditional finance into technology-driven sectors.

Strategic Fit for Tera Yatırım

Industry observers note that this acquisition could be transformational for Tera Yatırım Teknoloji Holding, signaling its intent to evolve from an investment firm into a multi-sector technology and lifestyle conglomerate. The holding’s strong capital position, combined with its recent momentum on the stock market, provides leverage to pursue acquisitions in digital services, fintech, and travel technology.

Analysts say that integrating Tatilsepeti into Tera’s portfolio could generate synergies in data analytics, customer loyalty systems, and digital payments, as well as open doors to cross-sector partnerships in tourism, finance, and e-commerce.

What’s Next

The acquisition process will require regulatory approval from Türkiye’s Competition Authority, along with due diligence and potential foreign investment notifications, given Tatilsepeti’s cross-border operations. If finalized, the deal would mark one of the largest travel-tech mergers in Türkiye in recent years, underscoring investor confidence in the sector’s digital future.