Brisa Strengthens Strategic Focus, Posts 8.2 Billion TL Revenue

Brisa, Türkiye’s leading mobility-driven tire manufacturer, released its Q1 2025 financial results, highlighting increased investment in innovative mobility solutions and premium product offerings despite macroeconomic headwinds.

During the quarter, Brisa expanded sales in its premium and high-rim tire segment, leveraging cutting-edge technologies. While domestic demand in the commercial segment softened and exchange rate gains remained limited in exports, the company’s revenue reached 8.2 billion TL. Despite topline growth falling below inflation, gross profit margin stood strong at 19.9%, driven by efficiency gains and controlled costs.

Brisa also recorded 447 million TL in operating profit for the period.

Sustainable Returns and Strong Cash Generation

Demonstrating its commitment to long-term stakeholder value, Brisa distributed 50% of its 2024 net distributable profit as cash dividends. A total of 757 million TL was paid out, with 650 million TL allocated to shareholders (a gross yield of 212.96%) and 107 million TL to privileged share owners.

Investments in Mobility Solutions and Innovation Drive Strategy

Reinforcing its vision to evolve beyond traditional tire manufacturing, Brisa continues to position itself as an end-to-end mobility solutions provider, supporting drivers throughout their journey.

CEO Haluk Kürkçü commented on the results:

“Q1 2025 presented ongoing global and local challenges. Despite market contraction and pricing pressure, we maintained a strong gross margin thanks to operational efficiency and disciplined cost management. Most importantly, our robust cash generation sustained our financial resilience.”

Brisa invested in expanding its Otopratik service network, using a franchise model and new segmentation strategy, while accelerating focus on future-ready products like Enliten and Nextgen, tailored for electric and hybrid vehicles.

The premium product group, including Lassa Revola, gained market share in Türkiye and saw its contribution to overall sales increase. In international markets, Brisa expanded its Lassa brand presence through new partnerships and recorded strong performance across Central, Western, and Eastern Europe.

“We aim to maintain our leadership in 2025 through a mobility-focused strategy, adaptive market response, financial discipline, and innovation,” Kürkçü added.