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Tesla Hits Record Sales in Turkey Despite Tax Hikes

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Tesla Turkey temporarily suspended its July listings following recent updates to Special Consumption Tax (ÖTV) rates on electric vehicles. The company clarified that customers with existing orders would keep their base vehicle prices, but final invoices would reflect the updated tax increase.

This move came at a time when the market was expecting sales to cool due to higher purchase costs. Instead, Tesla’s performance in Turkey defied expectations.

Sales Reach Historic Highs

Despite the ÖTV hike, Tesla recorded its highest monthly sales ever in August 2025, selling 8,730 vehicles. This figure surpassed the previous record set just two months earlier in June 2025, when 7,235 cars were sold.

The surge highlights growing demand for electric vehicles (EVs) in Turkey, with Tesla continuing to dominate the segment even under less favorable tax conditions.

Next Sales Date Announced

Tesla confirmed that its next major inventory release will take place on:

📅 October 23, 2025, at 18:30

At that time, vehicles that become available will automatically be listed on the company’s official inventory page, giving buyers a new opportunity to secure a car in high demand.

Tesla Model Y Pricing in Turkey

Current prices for the Tesla Model Y lineup (before optional extras) are as follows:

  • Model Y RWD: ₺2,305,500

  • Model Y Long Range RWD: ₺3,225,240

  • Model Y Long Range AWD: ₺3,998,400

  • Model Y Performance AWD: ₺4,418,400

Prices are subject to Euro exchange rates, as the Model Y is imported, and Tesla has not confirmed whether additional price adjustments will be made ahead of the October inventory release.

Second-Hand Market Already Heating Up

The resale market for Tesla vehicles in Turkey is showing signs of premium pricing. On major used-car platforms:

  • A 2025 Model Y Long Range AWD, with a new-car price of ₺3,998,400, is being listed for up to ₺4,250,000 second-hand.

Dealers and private sellers have already started posting 2025 models, betting on sustained demand and limited availability.

Demand Outpaces Policy Pressure

Tesla’s record-breaking sales in Turkey come despite policy measures that were expected to dampen EV demand. Analysts note that Tesla has built a strong brand presence in Turkey by offering:

  • Competitive pricing relative to other luxury EVs.

  • Strong consumer trust in range and technology.

  • Early-mover advantage in the Turkish EV market.

The fact that sales grew even during a tax hike shows that Tesla’s appeal remains resilient.

What’s Next for Tesla in Turkey?

While the company has not officially confirmed changes to its pricing policy, future adjustments will likely depend on:

  • Euro exchange rate volatility.

  • Consumer demand following the October inventory release.

  • The government’s stance on EV incentives and taxation.

For now, Tesla’s combination of high sales, strong resale values, and market anticipation suggests that Turkey will remain a major growth market for the EV giant.

Tesla Defies Odds With Record Sales

Even as higher taxes weighed on the auto market, Tesla managed to deliver record-breaking sales in Turkey, reinforcing its position as the leading EV brand. With over 8,700 cars sold in a single month, strong second-hand demand, and a new inventory release scheduled for October 23, Tesla shows no signs of slowing down.

The coming months will reveal whether currency shifts or tax policy force Tesla to adjust prices, but for now, the brand remains firmly in the driver’s seat.

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